What are Google Adwords?
Google AdWords is a quick and simple way to purchase highly targeted cost-per-click (CPC) advertising, regardless of your budget. AdWords ads are displayed along with search results on Google, as well as on search and content sites the growing Google ad network, including AOL, EarthLink, HowStuffWorks, & Blogger.
When do I pay?
Only pay Google when people click through to your site. One reason AdWords ads have such incredible ROI (return on investment) is that your “I” is so little. You decide what you’re willing to pay for each click on your ad, and you place a limit on what you’d like to spend each day (there’s no minimum spending requirement). Your cost-per-click could be as low as 4p, and you only pay Google when people click on your ad. That means you’re investing in deﬁnite leads, not hit-or-miss ads.
How do I get the most out of my Google Adwords campaigns?
Show your ads more often – Your daily budget determines how often your ad is shown for your keywords.
How do I get the most out of my advertising budget?
With Google AdWords, you’ll be able to reach your customers at the precise moment they’re looking for your products or services. When users search on Google, they’re demonstrating which products they’re interested in. With AdWords ads, your customers will see your ad next to relevant search results they have requested. In addition, your ads could also appear on relevant search and content sites within the Google Network. With Google’s precise targeting and your ability to control how much you’re willing to pay per click, the end result is a higher return on investment (ROI) for your advertising budget.
Why are Adwords so effective?
With Google AdWords, you only reach people interested in your products and services. That’s because your ad only gets displayed to people seeking information related to the keywords chosen. So instead of looking for an audience, you’ve got an audience that’s looking for you.
Where are my Adwords ads shown?
Your ads can appear on Google.com search results as well as the Google Network of search and content sites, which includes AOL, Amazon and The New York Times. The Google Network reaches more than 80% of Internet users worldwide. Whether you need to make contact with countless thousands or a select few, Google AdWords can reach them on a neighborhood, city, state, national or global level. AdWords even allows you to create your own customised target area by designating a geographic radius or boundary.
How are my Adwords ads targeted?
- Geographically, i.e. locally, regionally, nationally and internationally.
- Product driven, i.e. only people looking for your offer are directed to your ads
- Time, i.e. certain hours and certain days of your choice
- Seasonal, i.e. a campaign can be activated for certain, days, weeks, months or seasons